Road Safety Appeal August Bank Holiday

An Garda Síochána and the Road Safety Authority issue joint road safety appeal ahead of bank holiday weekend

10% of Irish motorists have driven a motor vehicle after consuming alcohol in the past 12 months

4th August 2017: Following the deaths of seven road users in the past week, An Garda Síochána and the Road Safety Authority (RSA) renewed their appeal for road safety ahead of the August bank holiday weekend.

To date this year, 95 people have been killed in 88 fatal crashes on Irish roads. This is sixteen less when compared to the same period last year, where 111 people were killed in 103 fatal crashes. Last year two people were killed on Irish roads over the August bank holiday weekend, while there were 166 arrests for drink driving.

The advice from An Garda Síochána and the RSA is a reminder for drivers to never ever drink and drive, following the publication of research showing that 10% of Irish motorists have admitted to driving after consuming alcohol in the past 12 months. The RSA-commissioned research monitored attitudes in relation to alcohol and driving.  The results of the survey carried out in January and February this year show:

•        73% of Irish motorists claim that having no alcohol before driving is the only way to be safe

•        10% of Irish motorists have driven after consuming alcohol in the past 12 months

•        14% of male motorists and 6% of female motorists have driven following the consumption of alcohol

•        16% of those under 24 have admitted to drinking and driving in the past twelve months, up from 7% in 2015 and 4% in 2014.

•        The research suggests that ‘high risk drivers’ especially those who admit to using a mobile phone while driving are twice as likely to have admitted to drink driving in the past 12 months.

Speaking ahead of the bank holiday weekend, Chief Executive, Road Safety Authority, Ms Moyagh Murdock said: "We want people to enjoy the August bank holiday weekend, but if you are going out to enjoy a few drinks, please leave your keys at home and arrange alternative transport to ensure you get home safely. Consuming any alcohol impairs driving and increases the risk of a collision. The majority of motorists display good driving behaviour however there are a minority of people engaging in risky behaviour while driving. Saving lives on Irish roads requires a zero-tolerance attitude to drink-driving. That is why the RSA supports the move to introduce an automatic disqualification for drivers found to be over the legal alcohol limit of 50mg / 100 ml of blood.”

Chief Superintendent Aidan Reid, Roads Policing Bureau, An Garda Síochána, said: "Members of An Garda Síochána will be out in force this bank holiday weekend to keep the roads safe from reckless and dangerous drivers. We know that the majority of Ireland’s drivers are law abiding and would never drink and drive, and we want to thank them for their participation in saving lives every day but there are some who continue to take that risk. We wish to also remind drivers that they can be breath tested not only at mandatory intoxicant checkpoints but also after committing any road traffic offence or after being involved in a fatal or injury collision. Bearing in mind the findings of the survey, we are reminding our members to take every opportunity to breath test drivers after the commission of any offence.”

Earlier this week, the RSA launched the new #FaceItDown app in conjunction with Toyota, the new app rewards drivers for not using their mobile phone while driving. Drivers earn points for every kilometre they travel for not touching their phonewhich can be redeemed for hot drinks at Topaz stations. Since it was launched, the app has been downloaded over 7,500 times from the App Store and Google Play store.
To help drivers stay alert behind the wheel over the Bank Holiday Weekend, the RSA and Applegreen will provide free cups of coffee to drivers between 2pm and 8pm on Friday 28th April and Monday 1st May at participating service stations.

Simply say ‘RSA’ or ‘Driver Reviver’ to the till operator to avail of a free coffee. A list of participating stations is available at www.applegreenstores.com/ie/locations     Notes:

August bank holiday stats 2010 to 2016 

  *Please note: Data for 2015 and 2016 is provisional and subject to change.   Crashed Lives Research
This research was conducted to evaluate the effectiveness of the Road Safety Authority TV advertising campaign for Crashed Lives; and to monitor attitudinal measures in relation to alcohol and driving. 

The research was conducted by Behaviour & Attitudes on B&A’s nationally representative Barometer surveys.

Each Behaviour & Attitudes Barometer survey is based on a nationally representative quota sample of 1,000 adults (aged 16 years and over) with a fresh sample used for each fortnightly survey.

The research was conducted from January – February 2017.

All interviewing is conducted by fully trained and experienced members of the Behaviour & Attitudes field-force, who work under direct supervision and are subject to rigorous quality controls (personal, postal and telephone checks).  All aspects of the Barometer survey operate to the guideline standards established by the company’s membership of the MRS and ESOMAR (the international industry representative body).