A major new campaign has been launched in Limerick today (Monday 14 November 2016) to highlight safety and wellbeing issues over the winter period.
Limerick’s Public Services of Limerick City and County Council, An Garda Síochána and the HSE have joined forces and are working together to highlight some key messages over the coming weeks.
A pilot three-week radio campaign begins today (Monday 14 November) under the banner of Limerick’s Public Services Working together.
Each week of the campaign focuses on a different area.
Week 1 (Monday 14 November) – relates to road safety and the impact that crashes have on people and the wider community.
Week 2 (Monday 21 November) – focuses on mental health and general wellbeing, especially during the winter period.
Week 3 (Monday 28 November) – focuses on safer communities and steps people can take to make their homes and communities more secure.
The first week of ads focuses on Road Safety for drivers, cyclists and pedestrians.
It deals with the impact road crashes have on people and communities as well as steps that can be taken by people to help reduce the likelihood of being involved in a road crash.
Each agency (Limerick City and County Council, An Garda Síochána and the HSE) will focus on separate aspects during the Road Safety campaign.
The advertisements are voiced by professionals dealing with road crashes on a daily basis.
Inspector Paul Reidy, Head of the Limerick Garda Division Traffic Corps, Scott Keenan, Senior Assistant Chief Fire Officer with Limerick Fire and Rescue Service, and Dr Gareth Quinn, Consultant in Emergency Medicine at University Hospital Limerick are all appealing to the people of Limerick to slow down, drive responsibly, and take simple steps to help prevent road incidents.
The radio ads are being backed up other events and initiatives. These will include road checkpoints which will reinforce the road safety points, the distribution of hi-vis jackets and enhanced awareness of personal security and safety.
Conn Murray, Chief Executive with Limerick City and County Council said: "
Bernard Gloster, Chief Officer with the HSE Mid West said: "our public service agencies work together in many different ways, this winter we are making a special effort to enhance this. We are joining forces to provide the public with key messages of vital importance during the winter months.”
Colette Cowan, Chief Executive of UL Hospitals Group said: ""I’m delighted to see the three agencies, An Garda Síochána , Limerick City and County Council and the HSE coming together to enhance and improve our relationships for the betterment of the Limerick people. The first three radio ads, focusing on road safety are an example of how the three agencies are working together to try and reduce the incidence and impact of road accidents in our region. "
Chief Superintendent David Sheahan added: "An Garda Síochána is extremely conscious of the importance of State and local government agencies working together to enhance the safety and quality of life of all the people of Limerick. Enhancing road safety is a collective effort, from road engineering, traffic law enforcement, community engagement and public awareness. There is responsibility on all of us, every time we use our roads, to drive safely and think of others, failing to do so can have drastic and life changing consequences.’’
Photographs:
Gareth Quinn Consultant @ULHospitals. Inspector Paul Reidy @GardaTraffic & Scott Keenan @LimerickFire at launch winter safety initiative Limerick
& provide safety information to motorists on Dock Rd Limerick as part of winter safety initiative
